Almost anything has its own trailer now. From the usual movie trailers, music video trailers to wedding ceremony family videos -- and now the world of publishing isn't going away without utilizing this very effective means of marketing. Who would have thought our favorite upcoming books have their piece of video to tease the fans before their final release.
One such example is this book trailer for The Heroes of Olympus: The Mark of Athena. Released as an accompanying media over Entertainment Weekly, the trailer shows off some graphics that are not incorporated to the books and were definitely unique on their own. This trailer was so timely for The Mark of Athena's release on October 2, 2012, which is excitedly a few days from now.
Check out two trailers of the said book here:
Also, we got our hands on this equally teasing UK trailer of the book:
Personally, I like the first trailer more if we are to digest it graphically, but the laid back feel of the UK version simply punches the former black and blue when it comes to story and "understandability". You can read the full Rick Riordan interview over Entertainment Weekly. In a few days we will have to see if the hype behind the marketing of The Heroes of Olympus: The Mark of Athena is as really good as they say it would be. I just hope Rick Riordan won't disappoint.
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